How to display my website in ChatGPT
Why even bother? Today, it’s not enough to just be on the first page of Google. People are increasingly asking questions directly in ChatGPT or other AI tools and AI will answer them right away. Many users don’t even click on links anymore – they trust the recommendations that AI pushes to them. If you want your website to be seen and trusted, you need to be among the cited sources (“Sources”) in those answers. Think of it this way: AI is building an encyclopedia of websites like yours. From there, it selects paragraphs and uses them to compose answers to questions that people ask it. If you’re not there, it’s as if you don’t exist.
How ChatGPT Works with the Web (Explained for Humans)
ChatGPT and similar AI tools do not read your entire web. Their "brain" is connected to the Bing search index and their own robots (crawlers). When someone asks something, ChatGPT:
- selects a few relevant pages from Bing,
- reads only a small piece of text from each,
- composes an answer from them,
- displays links to sources under the answer.
So it's not enough to just write an article and hope – you must meet three conditions:
Three Conditions: How to Get Among ChatGPT's Sources
- Be Found – Your web must be in Bing, you must not block the robots (robots.txt, llms.txt).
- Be Readable – A fast, responsive web, text understandable even for robots.
- Be Trustworthy – Quality content, citations, authority in the field.
Findability: How to Ensure AI Can Find You
- Register with Bing Webmaster Tools.
- Submit a sitemap to Bing (e.g. tvojadomena.sk/sitemap.xml).
- Check that your key pages are indexed — enter in Bing: site:tvojadomena.sk.
- Don't forget robots.txt – allow Bingbot and possibly also llm robots (rules for llms.txt here: https://llms.txt).
- Write content for real questions – ask yourself: "What might a person ask here?" Examples: "How to get more orders from an online store?", "How does a product return work?"
Quoteability: How to Write Content That AI Likes to Cite
- Use H2/H3 in the form of questions.
- Direct answer in the first sentence:
- Right after the question, write a short, clear answer. Example:
- Question: "How to get more orders from an online store?"
- Answer: "The key is to improve trust, simplify the purchase process, and work with abandoned carts."
- Right after the question, write a short, clear answer. Example:
- Add FAQ sections, step-by-step guides, statistics, tables (even though AI may not read tables entirely, structured content can be used).
- Use schema markup (FAQPage, Article, HowTo) – this is "help for robots," allowing AI to understand faster what is the question, what is the answer, where the guide is.
Trust: How to Increase Your Website's Credibility for AI
- Cite quality sources: If you link, link to .gov, .edu or respected portals.
- Author bio and E-E-A-T signals: Who wrote the article? Why can AI trust them? (Expertise, Experience, Authoritativeness, Trustworthiness)
- Update content and indicate dates: AI prefers fresh information.
- Gain backlinks and mentions: When you are mentioned on other websites, your authority grows.
Practical 6-Step Guide: What to Do This Month
- Set up Bing Webmaster Tools, robots.txt and llms.txt (allow crawling for both Bing and AI robots).
- Choose 3-5 topics you want to be an AI source for (e.g. "How to advertise products", "How to choose a bicycle").
- Create or redo 3 AI-friendly articles/landing pages:
- Questions in headings.
- Direct answer at the beginning.
- FAQs, guides, bullet points, structure.
- Add FAQ sections and schema markup (e.g. FAQPage, HowTo).
- Get at least 2-3 new relevant backlinks (for example, through collaboration, interviews, citations).
- Test the outcome: After a month, ask ChatGPT or Copilot about the same topics. Check if you are cited among sources or links.